9th March 2018 – Greece. bfresh spitiko is pleased to announce its finalist position in the Best artisan product category of World Food Innovation Awards 2018. bfresh spitiko has competed against 220 innovative products, from over 29 countries and has been recognized in the Best artisan product category.
It’s a unique distinction for bfresh team that operates according to philosophy “as if it is made in our home kitchen”. A philosophy that is built around handmade stages of production and company’s values. Handmade product is the one of which company understands the uniqueness of every fruit and the undivided attention that is required to create a quality product, safe without preservatives and sugar.
About World Food Innovation Awards
Now in its 4th year, the World Food Innovation Awards is the international food industry’s leading and most established awards scheme; celebrating innovation and excellence across every product category as well as seeking out the best in packaging, marketing, technology and sustainability. The World Food Innovation Awards are organised by FoodBev Media.
About bfresh spitiko
bfresh is the handmade beverage made from fresh fruit without sugar and preservatives and served in the bfresh jar. We created a “house” of 1.300 sq.m with a very big kitchen. We choose the best raw materials which the Greek land can offer. Fresh citrus fruit collected from selected Greek crops in the appropriate ripening stage. Just as a handmade refreshment, likewise in a bfresh jar, stages of the production process such as the zest and squeeze of citrus fruit are done by hand, ensuring the taste of freshly squeezed juice.
Founder and inspirer of bfresh spitiko is Vasileios Roubis. His passion for sports and healthy lifestyle drove him to become a tennis coach. Always seeking out new opportunities, he also engaged with the water treatment systems in the field of food service. Connecting these two different areas he came up with the idea of a handmade beverage made from fresh Greek fruit without sugar and preservatives. He has always been passionate about handmade and real products, and truly believes that everything made by hand and with real materials, people will enjoy and love it.